Serving the company's protection needs...

The company's name, the brand's name, as well as the graphic form under which goods and services are brought before the consumers constitute determinant and inseparable components of the company's image.

In order to insure exclusive rights of use over these components, their registration as trademark and respectively industrial design prior to putting the goods to which they refer or which incorporate them on the market is imperative.

Such components form into genuine messages towards the consumers, by which the company asserts and at the same time attests the quality of its goods and services; therefore, within this communication it is essential to ensure individuality in the company's message, as instrument of conquering and maintaining the clients.

Within its efforts towards building and maintaining an individual image on the market - and thus an individual message towards the consumers - the company invariably and constantly faces the need to protect its intellectual property rights.

Moreover, the continuous accommodation of the marketing strategy with the market's variable needs and opportunities requires a dynamic management of the intellectual property rights within the company's patrimony, such as to permanently reflect a coherent image in front of the clients, gained or potential.

However, within this demarche, inherent difficulties arise in identifying the optimal solutions which to insure the widest protection on the one hand, and on the other hand to combat any subsequent infringement of the rights acquired, the actual market practice often revealing circumstances where these difficulties prove themselves impossible to be overcome without the competent assistance provided by a good Intellectual Property Attorney.

...stands our expertise

With experience, professionalism and dedication, we welcome the companies' need for IP protection, providing competent assistance and complete services in registration and enforcement of rights upon trademarks, industrial designs and patents.

We challenge Inspiration | protect the Idea
encourage Creation | and add Value

A steady relationship

We are dedicated to building long term relationships with each one of our clients and we are constantly making certain that their exigencies are reflected into the professionalism of our services.

Our advise is based on an accurate analysis of the company's interests and specific needs of protection, and within the representation before the competent authorities and in relation with third parties we involve ourselves with dedication and art.

We analyze along with each client the actions meant to insure optimal protection for its rights and we offer the relevant solutions within each stage of the registration proceedings.

Moreover, by means of the general advise system, we offer complete professional services, adapted to the need for protection of each company.

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Romanian expansion towards the Community market

The adhesion of Romania into the European Union has constituted the beginning of new business opportunities for the Romanian companies, facilitated by the easier access on the Community space markets.

On the other hand, the adhesion has brought essential modifications in the field of trademarks, determining the Romanian companies to adopt a new approach in protecting their rights.

Therefore, inside the Romanian business environment has become more and more present the concept of

Community trademark

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